In today’s era, video content is one of the most crucial resources available to organizations across industries.
And with social media platforms like Facebook, Instagram, Twitter, and many others, businesses now have a strong video marketing instrument in the face of videos in their arsenal.
Here when we talk about Facebook, it is an immensely useful platform for businesses to interact with potential customers. With over 2 billion monthly active users, businesses have an exciting opportunity to display their products and services through video content.
However, just simply posting a video and hoping for the best won’t get you the most engagement.
Here are 7 ways to make your Facebook video content as engaging as possible:
Know Your Audience
First things first. To attain decent engagement on your videos, you need to understand your audience in terms of their likes & dislikes, passion, buying behaviors, income levels, geographical locations, etc.
The better you understand your audience, the more effectively you can make videos that speak to them.
If your target group is millennials, produce videos that are crisp and heavy on humor.
Similarly, if your target audience is industry professionals, you might want to create marketing videos that incorporate actionable and insightful tips that offer practical advice and attract them to your product or service.
Focus on the First Few Seconds
The current human attention span stands at a mere 8.25 seconds. Probably, it’s too less to leave a lasting mark on your viewers.
Hence, the initial few seconds of your video should grab the viewer’s attention to ensure he/she stays on your video till its completion.
But how do you accomplish this? By crafting a strong hook that grabs their attention and persuades them to continue watching.
There are many ways to craft one such as asking a question, beginning with a negative statement, sharing exciting statistics, or a funny statement that matches the interest of the audience.
Optimize Video Length and Format
As per studies on users’ behavior on Facebook, it has been discovered that shorter videos ranging between 30 to 60 seconds have performed the best in terms of engagement.
Another significant factor that you must pay attention to is the format of your video. Considering the rising number of mobile users, it’s preferable to produce videos in the vertical layout format compared to horizontal ones.
Well, this can be normally attributed to how a majority of users hold their phones while scrolling social media platforms. Also, remember to ensure the quality of your video as well as audio to avoid users dropping off.
Add Captions and Subtitles
One of the common mistakes that businesses make is not adding captions and subtitles to their Facebook videos. They forget that subtitles transform the viewing experience of their viewers and make videos more entertaining and accessible to them.
The auto-play feature present on Facebook results in a majority of the videos getting automatically started without sound.
With the addition of captions and subtitles, you can ensure that your message through the videos gets communicated effectively.
The captions and subtitles help viewers to follow the plot even if they are watching your video in a noisy setting, like a crowded train.
Leverage the Power of Facebook Live
The revolutionary feature of interacting with audiences Live on Facebook has proved beneficial for a ton of brands, agencies, and even celebrities.
Talking to your customers and followers in real-time has allowed businesses to evoke curiosity, grab attention, generate interaction, and drive traffic to their websites.
Compared to pre-recorded videos, live videos have resulted in positive outcomes.
Advertising your live-streaming beforehand is beneficial to ensure that you reach the maximum audience with your video efforts.
Apart from using the Live feature for product launches, doing Q&A sessions can also benefit your brand’s business.
Promote Your Videos
If you want your videos to get promoted at higher levels, you must encourage engagement from your viewers.
And in order to do that, you must increase the level of exposure that your video currently receives.
You can also broaden your audience by cross-promoting videos on other social media sites like Instagram and Twitter.
Monitor and Analyze Performance
The last tip in optimizing your Facebook videos is to keep an eye on the performance and metrics attained.
It’s necessary to evaluate the effectiveness of your video and analyze statistics such as likes, views, engagement, shares, interaction levels, etc.
By interpreting these data sets, a lot of information related to user behavior can be extracted and realized. Later, this information can be utilized in improving the efficiency of videos and further strengthening the strategies implemented for the success of videos.
Using Facebook videos can be extremely effective in reaching out to potential customers and increasing brand awareness.
With Facebook, you can create appealing and entertaining videos and increase sales revenues. The above-mentioned tips will help you with optimizing videos in line with your target goals.