Back in November last year, Instagram launched Reels in Brazil (where it was called Cenas) to test how users respond to this new video experience on Instagram. In between, amid tests in other countries including India and parts of Europe, select users spotted this experience on Instagram.
Those of you who are new to the topic, I already explained in one of my earlier post, Instagram Reels is a 15 second short video experience like TikTok but different in many ways as claimed.
Why Facebook launched Reels on Instagram globally right now?
Over data policy and other issues, most countries have banned or about to ban TikTok operation in their premises. Seeing the same, Instagram parent company “Facebook” thought it is the right time to launch TikTok Globally and Hence, today has launched this new video experience on Instagram in more than 50 countries including India, Brazil, France, Germany, the U.K., Japan, Austria and more.
How to create and access Reels on Instagram?
One can start creating Instagram Reels by tapping on the Reels option present at the bottom of the Instagram Camera, next to the story.
As soon as you enter the same option, the editing tools pops up on the left side of the screen. These editing tools includes options like AR Effects, Timer, Speed and Align features.
Just like other Instagram posts, you can draft a Reel or can publish it on different places like Stories, Stories with Close Friends only or as Direct Messages. If a Reel posted in a Story then it will disappear after 24 hours but remains always on a new tab in the user’s profile section archiving all the Reels the user posted so far.
How to make a Reel go viral in a short span of time?
If your Instagram account is Public then, you can Publish a Reel to a wider set of audience with caption and hashtags. Captioning or Hash tagging a Reel helps it to go viral in a short span of time. Also, Reels posted publicly can be spotted in Instagram’s Explore section.
The Most Challenging Part to Launch Reels on Instagram
While editing and other features are not a big deal as has to be made by own, for the music, on the other hand, the platform has to be dependent on Music Labels and persuading these Music Labels (from over 50 countries) is a quite difficult task.
Instagram Head of Product, Vishal Shah has said, we think it’s important to honour the rights of the music labels — and that’s one we’ve been working on for years now. We’re launching Reels now in countries where we have rights. We think that the catalogue is quite deep and it has some unique content that you can’t really find, at that depth, in other platforms.
That means we do not have to worry about the availability of different sets of background music to use in Reels. So, what are you waiting for, Just go and try this feature and let us know in the comment section down below, How you feel about this feature?